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Digital Marketing Specialist

Company: Education First FCU
Location: Beaumont
Posted on: January 16, 2022

Job Description:

Job Summary

The Digital Marketing Specialist will develop, execute, and manage content, digital advertising and social media strategy for the credit union, resulting in increased brand awareness and market share growth.

Responsibilities and Duties

Digital Advertising and Social Media Management
Plan, execute and manage digital advertising campaigns across multiple channels and platforms, including content and creatives.
Manage digital advertising budget and reconcile monthly charges.
Manage and execute content calendar and syndication schedule utilizing social media management software.
Utilize analytic performance software to measure and analyze the performance and identify opportunities.
Prepare monthly digital advertising and social media performance reports

Content Management
Manage search engine business listings and updates and respond to reviews.
Source and develop content for website and blog, focusing on- and off-page ranking and SEO and ensuring content is optimized for conversion.
Perform and report quarterly site audit and collaborate with Digital Marketing Coordinator on remedies.

Additional Responsibilities
Create and deliver integrated marketing strategies to increase usage, engagement and adoption of new and existing digital products and services. Provide input and suggestions to help shape the voice for digital content.
Participate in internal and external CU events to promote brand and presence in the community; assist in planning and production as needed.
Assist with inter-departmental projects as needed.
Maintain awareness of current trends, technologies, and best practices

Qualifications And Skills
2-3 years direct management of PPC and display advertising
2-3 years direct management of social media management and advertising
Strong organizational, communication and presentation skills
Proven ability in handling concurrent projects with diligence and accuracy.
Strong writing background

Grade 8 position

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Keywords: Education First FCU, Beaumont , Digital Marketing Specialist, Advertising , Beaumont, Texas

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