Digital Marketing Specialist
Company: Education First FCU
Posted on: January 16, 2022
The Digital Marketing Specialist will develop, execute, and manage
content, digital advertising and social media strategy for the
credit union, resulting in increased brand awareness and market
Responsibilities and Duties
Digital Advertising and Social Media Management
Plan, execute and manage digital advertising campaigns across
multiple channels and platforms, including content and
Manage digital advertising budget and reconcile monthly
Manage and execute content calendar and syndication schedule
utilizing social media management software.
Utilize analytic performance software to measure and analyze the
performance and identify opportunities.
Prepare monthly digital advertising and social media performance
Manage search engine business listings and updates and respond to
Source and develop content for website and blog, focusing on- and
off-page ranking and SEO and ensuring content is optimized for
Perform and report quarterly site audit and collaborate with
Digital Marketing Coordinator on remedies.
Create and deliver integrated marketing strategies to increase
usage, engagement and adoption of new and existing digital products
and services. Provide input and suggestions to help shape the voice
for digital content.
Participate in internal and external CU events to promote brand and
presence in the community; assist in planning and production as
Assist with inter-departmental projects as needed.
Maintain awareness of current trends, technologies, and best
Qualifications And Skills
2-3 years direct management of PPC and display advertising
2-3 years direct management of social media management and
Strong organizational, communication and presentation skills
Proven ability in handling concurrent projects with diligence and
Strong writing background
Grade 8 position
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Keywords: Education First FCU, Beaumont , Digital Marketing Specialist, Advertising , Beaumont, Texas
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