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Public Relations Spec II

Company: Christus Health
Location: Beaumont
Posted on: May 16, 2019

Job Description:

This position is responsible for implementing communications, public relations and media relations strategies to support the Southeast Texas and South Texas regions of CHRISTUS Health, which include facilities such as CHRISTUS Southeast Texas Health System, CHRISTUS Spohn Health System and CHRISTUS Santa Rosa Health System. To accomplish this, the Specialist will work under the direction of CHRISTUS Health's Media and Public Relations Manager and collaborate closely with the system VP of Communications and Public Affairs as well as key system leaders and ministry CEOs. The Specialist has responsibility for community outreach, responding to media inquiries, monitoring news coverage perceptions and proactively creating news/media opportunities. The Specialist will generate positive and proactive media coverage through direct outreach, media releases and advisories, thus leading to positive perception of the local CHRISTUS entity and the CHRISTUS brand overall. The ideal candidate will have the ability to develp strong relationships with community members, various community leaders, media departments and journalists. Must have strong skills with effective crisis communication planning and delivery and be able to effectively advise executives in crisis communication response. Must be able to travel and work various hours & locations based on the organization's needs.

Specifically, the Specialist assists with media relations, both proactively and in response to comments, inquiries or issues. The Specialist organizes, plans and updates media plans, communications and promotions, including engaging various audiences and stakeholders, ensuring that the Southeast Texas and South Texas regions are properly positioned and that the organization's priorities are represented online appropriately.

The Specialist is in a position to interface daily with various publics and constituents including senior leadership at system and ministry levels, Communications Council, community and political leaders and CHRISTUS Associates. The Specialist will be privy to and responsible for protecting the integrity of confidential corporate information, including strategic plans, financial information, risk management situations and patient information. The Specialist is called upon to make significant judgement calls in relation to materials prepared for the media that represent CHRISTUS positively and consistently, and to speak on the system's behalf.


Regularly prepare and implement communication plans which support the ministries' strategic plans.
In collaboration with CHRISTUS Health's Public Relations and Media Manager and physicians and service line leaders, develop and execute PR strategies and campaigns to engage the media and lead to favorable stories.
Pitch stories to the media and coordinate news coverage. Identify key topics of national and local interest and conversation of interest to the media. Identify key members of the media and their areas of interest/specialization.
Working with other Specialists and CHRISTUS Health's Public Relations and Media Manager, create a media/content plan that will achieve KPIs by leading to positive coverage. Work closely with social media and other colleagues to find, craft and share engaging content.
Measure and oversee monthly news and publicity tracking for the Southeast Texas and South Texas regions, ensuring data in the tracking software is correct and updated and properly quantifies media relations outputs.
Assist when media issues arise, helping to direct the resonse, drafting strategic communication response plans and any additional materials necessary. Anticipate reporter questions and perceptions and help prepare spokespeople to respond appropriately.
Collaborate across departments to stay proactive of key issues/messages and ensure consistent branding, messaging and responses when ptiching stories to the media or responding to requests for comment.
Coordinate, produce and edit a variety of communications, including but not limited to, magazine and news articles, newsletters and news releases, memos and bulletins and communications/presentations for meetings and special events.
Represent regions and CHRISTUS system at public relations functions and on various internal committees and task forces, as requested.
Maintain ad agency relationship and vendor relationships, as appropriate to responsibilities.
Work collaboratively with members of the CHRISTUS Health Communications and Creative Services and Marketing Teams to assist in implementing strategies.
Perform other duties as assigned.


Ability to organize and prioritize work balancing interruptions, distractions, and fluctuating workload
Ability to establish and meet critical deadlines
Self-starter with the ability to accomplish and take appropriate steps to achieve success
Ability to collaborate with internal and external customers
Ability to provide guidance to lower level Associates in same department

Bachelor's degree in Communications, Public Relations, Marketing or related field required.
Experience in crafting media releases for stories pitched to TV, radio and print with tracked successful ROI.
Ability to travel occasionally.
Ability to use a computer for extended periods of time, including word processing, presentation, spreadsheet, social media and various graphics and video programs.
Ability to work extended hours on occasion, including some weekends and evenings.
Must be able to work rapidly, under pressure, and with frequent interruptions.
Ability to prepare and format information for external distribution such as drafting letters, memos, compiling data for reports, editing, proofreading, and other duties related to communication of information and content.
Excellent written and verbal communication skills, with strong conceptual skills.
Excellent organization skills.
Excellent crisis communications skills, with ability to exercise discretion in working with sensitive organizational information.
Must possess strong project management skills, including but not limited to content and creative positioning, presentations and video and event planning.
3 - 5 years of direct experience in marketing, communications, or media relations management required.
3+ years in a health care setting is strongly preferred but not required.
Knowledge of Southeast Texas and South Texas media markets preferred but not required.
Experience utilizing media monitoring tool like Meltwater preferred but not required.

Keywords: Christus Health, Beaumont , Public Relations Spec II, Advertising , Beaumont, Texas

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