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Xaxis | Marketing Science, Associate Director

Company: Xaxis
Location: China
Posted on: May 3, 2021

Job Description:

Xaxis | Marketing Science, Associate DirectorData, Analytics & Insight Shanghai, ChinaExtraordinary growth and learning opportunities within China and beyondHighly visible position with clients, agencies, and other industry leadersMeasures of success In three months:Complete understanding of team responsibilities, areas of focus, and engagement across regional and local teamsYou will have a firm understanding of where Xaxis "data" resides, it's value, and be able to access it with easeYou will become confident in your capabilities and be able to independently support local markets on their requests and problemsYou will provide input to Xaxis leadership on strategic direction and areas of potential growth & development for the teamIn 12 months:You will become a confident team leader and spokesperson for marketing science and insights & analytics to other regional leadsYou will provide strategic guidance and direction to our client strategy team as it pertains to marketing science and the responsibilities described in this job descriptionOverview and Responsibilities of the role:The role of Associate Director of Marketing Science will, put simply, "make data happen' for Xaxis China - and is a key role given the growth of data-driven marketing, and the key opportunity for programmatic media in this space.The role will involve a combination of "building" our capabilities in the area of data, insights & analytics - together with directly "executing" these capabilities across our key clients.As with data and it's broad application across the business, the role will have the opportunity to work closely with a passionate and senior team of experts in programmatic advertising - experts in the areas of client strategy, supply, platforms and technology, product development and so on.While you will be data "smart' and analytically-minded, you will become even more so, and you will inspire and guide others to do the same. You know a lot, but you don't know everything, and you're happy to admit it. You fill this gap through questions, seeking learning opportunities (formal and informal), and aligning with smart people.The Associate Director of Marketing Science will play a critical role in supporting the success of Xaxis, by leading with a strategic, data-driven, and performance-focussed mind-set."Strategic' in the sense that you can generate different options, and make decisions that drive best long-term value for Xaxis. The pros and cons may not be obvious. The small things can make a big difference. The quickest solutions might not be the best. It might take many small steps to get the outcome we ultimately want. "Data-driven', in that you use data for informing everyday decisions (internally), and apply widely to client and campaign solutions (externally). "Performance-focussed' in that you know internal stakeholder, client and agency expectations, and you focus on delivering to these. And you know what makes sense, and what doesn't, and how to influence.This role will have a broad remit to make best possible use of all available forms of data to improve campaign performance, increase profitability and revenue, and ultimately the value that Xaxis delivers to clients. Of course, the challenge is taking this data and turning it into meaningful insights that can be acted upon in a timely way.While formally sitting within the Marketing Science team, the role will have significant involvement across the business, in a truly cross-functional team, such as in the planning of new products, optimisation of campaign performance, ideas for new campaign outcomes, or the marketing of the value that Xaxis delivers.Specifically, these are the areas of Focus:Measurement & Advanced AnalyticsOutcomesCustom Insights & Deep dives Measurement & Advanced Analytics:Produce advanced analytics and reports for clients that address direct and indirect business objectives, problems and decisions, yielding actionable insights that help drive improved campaign performance and or demonstrate measurable value.This will include, but not limited to:Attribution & Path to Conversion AnalysisBrand Impact StudiesMedia Overlap AnalysisCustom Deep Dive analyses for client pitches and annual reviewsCustom Reporting and Tracking for key clients and campaignsUnique analytics strategies that align with client goals and objectives Outcomes: Guide your team of data scientists and data analysts to provide analytical support and guidance on the creation of custom algorithms for custom outcomes and provide the foundation and structure to enable local markets to derive benchmarks and estimates for outcome productsThis will include, but not limited to:Coordinate and guide discussions around key client custom algorithmsCustom outcome tracking and reporting Custom Insights & Deep Dives:Create custom insights and research for top tier clients to assist in agency pitches, advanced PCA support, QBR, and annual reviews, by using 2nd party data, desk research, and other market research tools & methodologiesThis will include, but not limited to:Strong storytelling and compelling narrativesSite traffic analytics and insightsEconomic trendsAd Server and 3rd party vendor verification analysisWhat you will need:A minimum of 7 years' experience in analytics and digital advertisingTeam leadership experience with junior and senior team membersTo be comfortable and able to thrive in a fast paced and ever-changing environmentAble to work in ambiguity and to stitch together a diversity of inputs and informationAble to manage multiple deadlines and stakeholders and prioritize work for your team and others based on internal and external requirementsAble & willing to speak comfortably and confidently with clients and customersAble to tell data stories and explain complex ideas in a simplified fashionAdvanced skills in Excel, SQL, and business intelligence software (Tableau, Power BI, etc)About Xaxis Xaxis is a global digital media platform that programmatically connects advertisers to audiences across all addressable channels. Through the expert use of proprietary data and advertising technology along with unparalleled media relationships, Xaxis delivers results for over 2,800 clients in 40 markets across North America, Europe, Asia Pacific, Latin America and the Middle East. Advertisers working with Xaxis achieve exceptionally high return on advertising spend through the company's proprietary media products, as well as through its wholly-owned specialist companies, Light Reaction, Bannerconnect, and ActionX. For more information, visit .You have been redirected to a Xaxis job pageSDL2017

Keywords: Xaxis, Beaumont , Xaxis | Marketing Science, Associate Director, Other , China, Texas

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