Digital Audience Development Manager

Company: Hearst Communications
Location: Beaumont
Posted on: June 12, 2021

Job Description:

THIS ROLE CAN BE LOCATED ANYWHERE IN THE STATE OF TEXAS

• Digital Audience Development Manager responsible for growing audience through coordinating coverage of regional digital reporters in Texas.
• Working with Director of Audience Development to develop and implement audience growth strategies resulting in increased site visits and subscriptions.

Operational Duties - Hearst Community Newspapers

• Oversees, directs and coaches breaking news "go" team in Texas with the goal of growing audience visits to all of our sites.
• Plans, assigns and directs work product of digital reporters on team.
• Works with Audience Director to develop strategy for both top of funnel and subscriber activation.
• Oversees development and production of newsletters designed to drive top of funnel traffic.
• Work with digital producers, editors and writers on innovative packages and new ways of storytelling that drive subscriber starts, engagement and retention.
• Work with Community Group Publishers to develop and implement digital subscription and audience growth strategies and oversee tactical implementation of said strategies.

What will it take to be successful?

• A media visionary with experience in digital content production, particularly in small to midsize local markets
• A complete and thorough understanding of how content platforms work
• Knowledge on the most recent trends in online publishing and digital readership trends
• Ability to nurture talent and identify key hires to accomplish company goals
• An ability to take and give constructive criticism
• Passion and belief in local, regional and statewide journalism and its role as a societal change agent
• An ability to balance news values with what drives digital metrics, and a recognition that without the first, the later will eventually suffer
• Familiarity and experience in using audience metrics to drive tactical as well as strategic decisions on content production and resource allocation.
• Familiarity with CSS and basic HTML
• Experience in social media as a vehicle to drive traffic, increase reader engagement and build brand
• Experience in identifying, spearheading, developing and maintaining external relationships
• Understanding of the basic media laws and ethics

Keywords: Hearst Communications, Beaumont , Digital Audience Development Manager, Other , Beaumont, Texas