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Marketing Creative Manager

Company: Inside Higher Ed
Location: Beaumont
Posted on: June 12, 2021

Job Description:

Job Summary / Basic Function:Job Summary:The Marketing Creative Manager serves as the lead graphic designer and is responsible for proofing and editing, providing creative direction and thinking, and ensuring that all materials are designed and executed in a timely manner, while upholding the integrity of the colleges brand and brand guidelines. This position reports directly to the Marketing Director and will support the implementation of our strategic marketing plans by establishing a marketing & communications internship program and supervising select marketing staff (Social Media Specialist).Major Essential Job Functions: Demonstrate effective and verbal communication with both internal and external resourcesDemonstrate expert knowledge of Adobe InDesign, Adobe Photoshop, and Adobe IllustratorAssist in review and implementation of strategic marketing plansEvaluate and purchase stock photography as neededMaintain knowledge of message, demographics, market information and other pertinent information for assigned enrollment campaignsParticipate in marketing system enhancement processes, requirements, testing and deploymentMaintain knowledge and awareness of on-going trends in print, online and other marketing mediumsInitiate and manage new projects and provide specific design direction and content to marketing team to ensure on-time execution and completion of projectsPrioritize art requests and production flow based on type of project, deadlines, strengths of marketing team members, etc., while assuring all deadlines are metBuild and maintain creative internship program, establishing relationships with Universities and colleges to recruit top talentAbility to proof and edit all materials for accuracy and provide approval before productionEnsure adherence to established guidelines, quality control, pricing and efficiency by printers and marketing vendorsResponsible for making recommendations for improvement of campaigns/designs based on design expertiseTranslate written or verbal concept to marketing concept and visual productManage marketing request workflow for an assigned portfolio of properties using Workfront softwareProvide active involvement and guidance in both the intake and creative meetings for all assigned projectsManage the printing processes of all materials of LITParticipate in enrollment campaign processesManage digital assets (organizing of creative content storage)Responsible for making recommendations on printed ordersManage copywriting and editing projectsSecondary Essential Job Functions:Demonstrate project management skills and ability to prioritize projectsAbility to be a self-starter with hands-on approach and show initiative and resourcefulnessOther duties as assigned.Other Duties as Assigned:Other duties may be assigned to this position on a regular or occasional basis to respond to needs of the Institute.Minimum Qualifications:Minimum Education Required:Bachelors degree required in marketing, communication arts, graphic design, or related fieldHigher education marketing, design experience preferredMinimum Experience Required:At least 3 years of experience in marketing, editing or visual brand management work experience.At least 1 to 3 years of management experience. Key Competencies:Ability to work and communicate effectively in a multi-ethnic/multi-cultural environment with students, staff, faculty, business and industry officials, and the general publicAbility to multi-task in a fast-paced production environmentDemonstrate an ability to develop marketing strategies and determine message hierarchyDemonstrate exceptional administrative/organizational skillsAbility to collaborate within and outside of departmentDemonstrate the ability to be a creative thinker and problem solverAbility to work independentlyGeneral knowledge of AP Style guidelinesDemonstrate strong written and verbal communication skillsDemonstrate strong proofing and editing skillsDemonstrate expert-level design experienceDemonstrate exceptional attention to detailOutstanding interpersonal skillsAbility to adhere to in-house style and branding guidelines Travel as requiredPhysical Requirements:The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Job Conditions:The job conditions described here are representative of those an employee encounters while performing the essential functions of this job. While performing the duties of this job, work is normally performed in a typical interior/office work environment with moderate noise.LIT Expectation of Quality:Employee will support the mission of Lamar Institute of Technology by providing high quality, professional services, timely responses, and solutions to customer requests.EEO Statement:Lamar Institute of Technology is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.Security Sensitive Statement:This position is security-sensitive and thereby subject to the provisions of the Texas Education Code 51.215, which authorizes the employer to obtain criminal history record information.Salary:CommenserateOpen Date:04/21/2021Open Until Filled:Yes Associated topics: business, director, lead, leader, manager, oversee, recruiter, representative, specialist, supervise

Keywords: Inside Higher Ed, Beaumont , Marketing Creative Manager, Other , Beaumont, Texas

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